M&S International Foodhalls
Recognised for its quality, excellent sourcing, M&S food has traditionally been photographed with an emphasis on the detail and perfection of the product. Commissioned to revitalise this approach for M&S’ international foodhalls, GTF set out to create images that felt distinctly natural. Working with stylist Lesley Dilcock and photographer Emma Lee, shooting was deliberately informal. Using available daylight, modest props, informal compositions and, importantly, giving the product natural space, the images allude to a world that is both authentic and accessible. The size that of the food within the final image was an important consideration, specifically the foods scale in it’s ultimate appearance on the foodhall walls; Images we knew would be sized to larger proportions were shot at a deliberately smaller scale to avoid oversized product. In keeping with these themes, related messages were first printed with hand-set metal type (reminiscent of old cookery books), then photographed and resized to expose the physicality of this crafted process.
Project to make present office furniture displays seem more life like. Objects were selected and then customised by screen printing to fit in with the furniture but not detract from it. Huge wall decals were created based on lines from different types of paper, which tied in with the feel
of an office. Then balls from Eames hangers were used as over sized pushpins, these showed people where information was available about the furniture was available in each section.
These were used on the walls and stacks of paper. Items will be inside VitraHaus for a year.
Images © Vitra
Nokia Spirit Guide
Mail out for the release of the Nokia Lumia 800. Using images from Nokias image bank and animations, random pairings were generated so when someone opened the mini-site or email they would see a combination they might never see again. This refreshes every 30 seconds
to show a new pairing. This tied in with their tagline "A new day, a new world" in that the combinations would be new each time.
Brother Cycles — Dazzle Camouflage
Custom painted bike frame inspired by the work of Norman Wilkinson. The 'Razzle Dazzle' colour way was inspired by ships from World War One. They used the same principles as a herd of zebra to disguise how many ships were present and which heading they were taking in order to avoid attacks. The idea was to prevent theft of the bike in that it hide in plain sight and also prevent road accidents by visually standing out amongst other traffic.
Kinect Body Scan
Videos and still taken from hacking a Microsoft Kinect camera. The data is transferred into Cinema4D and can be manipulated. The date can also be displayed in real-time which people can interact with.
A project to make a statement about people breaking the law using twitter. Certain super injunctions were broken by people using twitter as a seemingly anonymous way of breaking the law, the coding was written to pull every tweet contain the word super injunction and converting
it into an unreadable font to produce a graphic outcome.
The project runs live but I'm currently having problems getting it to refresh without refreshing
the whole page. Hopefully this will be fixed soon.
Louis Vuitton Double Exposure
Images from the launch of Louis Vuitton Double Exposure series. The first in the series
looked at intimate objects of Sam Taylor-Wood. The film was shown at the launch.
Marks & Spencer Order Desks
Images for walls behind Marks & Spencer order desk. The images are 7m x 3.5m. There are compositions of images which allowed us to experiment with different compositions before settling on a final outcome. The words are vinyl transfers applied after the image.
Entry for MadeinBunch. Bunch asked contributors to customise their logo or logotype in order
to create a book of various thinking and approaches. My entry was based upon the Ishihara test
for colour blindness. It was selected to go in the book and also made into badges which were distributed at the private view events around the world. A link to the project and purchase of the book can be found here MadeInBunch.
Exhibit Your Digit
Production of a catalogue documenting the process of putting on an exhibition. The work was donated by various artists and designers. Contributors included Jon Burgerman, Angus Hyland
& Alan Fletcher of Pentagram, Jon Snow & Reggie Yates. The catalogue told the story of all the obstacles faced and how they were overcome. The books were shown as part of 'Catalogue' exhibition in The Russia Club Studios.
Lucien Caine — The Beat That My Heart Skipped
Assisting on shoot the video and photographing behind the scenes. The videos was shot digitally and on 16mm film at the same time.
Pete Molinari — One Stolen Moment
Assistant filming for Pete Molinari music video.