A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.

Redefining the visual identity of the world’s cycling authority for a new era of sport.

A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.

A civic-minded brand identity connecting local communities with global sporting and entertainment events.

A foresight report decoding how altered states are reshaping the future of wellness and human transformation.

Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.

A studio-led foresight practice transforming trend-spotting into actionable cultural insight.

Transforming foresight from a static database into a living, discovery-driven platform.

Transforming a tea ritual into a meditative design experience.

Capturing the exhilaration of movement in a brand built for modern riders.

Reimagining phone protection as a lifestyle statement.

Designing a visual language that balanced national pride with global credibility.

Designing an environmental graphic system that guides and delights, bringing VitraHaus’s architectural and design philosophy to life.

Creating a photography system that balances M&S Food’s premium reputation with warmth, authenticity, and human connection.

Delivering high-quality editorial design across 40+ global editions, balancing luxury storytelling with market-specific relevance.

Modernising a British icon for the digital age.

Repositioning Lebara as a vibrant, culturally inclusive telecom brand that celebrates global citizens.

Bringing more flavour and personality to the UK’s most recognisable pizza brand.

A personal project to explore sounds and production.

Celebrating the brewery’s National Trust setting beside the Devon sea, the rebrand sought to anchor Branscombe Vale’s identity in its unique sense of place.