Culture Edit
A studio-led foresight practice transforming trend-spotting into actionable cultural insight.
overview
Culture Edit began as a small experiment at The Mighty Shed, designed to track emerging cultural trends in behaviour, aesthetics, and values. Its purpose was to help the studio anticipate change, inform client work, and provide a structured, actionable approach to cultural foresight.
Concept & Execution
The goal was to shift from spotting trends after they emerge to anticipating shifts before they happen. By codifying signals into a clear, repeatable format, the practice enables teams to identify opportunities early and act on them strategically.
I co-created a digest that combined visual clarity, editorial precision, and narrative storytelling. This structured approach turned complex insights into accessible, actionable content that could inform client workshops and innovation projects.
By developing a consistent tone of voice and visual identity, Culture Edit became a common framework for interpreting cultural signals, helping the studio unify its approach to foresight across multiple teams and disciplines.
OUTPUT
I co-founded and led the initiative, designing its visual format, editorial structure, and tone of voice. My work ensured clarity, engagement, and storytelling consistency across each edition.
The digest feeds directly into client workshops, innovation sprints, and brand strategy projects, embedding cultural insight into both internal thinking and client-facing outputs.
Conclusion
Culture Edit evolved into The Pleasure Report, a weekly newsletter with over 3,500 subscribers and open rates above 50%, extending our foresight practice to a global audience.
The initiative sharpened the studio’s internal foresight capabilities and positioned the team as a thought leader in wellbeing and pleasure, helping brands anticipate and navigate cultural change with confidence.
