I led a team to concept, refine, and deliver the brand identity for the park across every touchpoint: signage, print marketing, email, web, a premium members club, stadium graphics, signage, advertising campaigns, in dual language and with cultural sensitivity. The branding is purposefully energetic and vibrant, colour-coded based on messaging and flexible enough to accommodate the park’s many formats, messaging needs, and partnership requirements. I shaped the visual system, forms, colour, and modular components, and oversaw implementation across digital platforms, wayfinding, ticketing, and event presentations, including bids for major sporting events like the World Fencing Championships.