From runway to rallying point
Kai Tak Sports Park is Hong Kong’s largest sports and entertainment development, built on the historic site of the city’s airport. I led the creation of a civic-minded brand identity that celebrates transformation, participation, and movement, positioning the venue as both a local gathering space and an international stage.
Inspired by the Park’s six distinct zones, the visual system was designed to feel modular yet unified, with forms that nod to energy, play, and collective flow. The brand strikes a balance between local resonance and global appeal, ensuring it can flex seamlessly across audiences and events.
A system built for scale
The identity was applied across digital platforms, wayfinding, ticketing, and event presentations, helping the site bid for major sporting events and global music acts.
By embedding the spirit of participation into every touchpoint, the system helped establish Kai Tak Sports Park as more than just a venue: a living symbol of civic pride and global connection.
