A collectible streetwear-inspired drop that turned a seasonal launch into a cultural moment.

Modernising an iconic U.S. menthol brand while keeping its bold, streetwise attitude alive.

Launched and refreshing elements of Newports product line.

A modular mobile experience that brought street culture, content, and fashion together to redefine brand engagement.

A foresight report decoding how altered states are reshaping the future of wellness and human transformation.

Transforming foresight from a static database into a living, discovery-driven platform.

Redefining the visual identity of the world’s cycling authority for a new era of sport.

A civic-minded brand identity connecting local communities with global sporting and entertainment events.

Designing a visual language that balanced national pride with global credibility.

Designing an environmental graphic system that guides and delights, bringing VitraHaus’s architectural and design philosophy to life.

Creating a photography system that balances M&S Food’s premium reputation with warmth, authenticity, and human connection.

Modernising a British icon for the digital age.

A studio-led foresight practice transforming trend-spotting into actionable cultural insight.

Transforming a tea ritual into a meditative design experience.

Capturing the exhilaration of movement in a brand built for modern riders.

Reimagining phone protection as a lifestyle statement.

Repositioning Lebara as a vibrant, culturally inclusive telecom brand that celebrates global citizens.

Bringing more flavour and personality to the UK’s most recognisable pizza brand.

Celebrating the brewery’s National Trust setting beside the Devon sea, the rebrand sought to anchor Branscombe Vale’s identity in its unique sense of place.

Cover design for Penguin Essential version of the classic story.

Layout and editorial design of the Bloomsbury Publishing book.

A personal project to explore sounds and production.

Delivering high-quality editorial design across 40+ global editions, balancing luxury storytelling with market-specific relevance.

Published artwork in the Bunch logobook - Bastardised

I contributed a design to the Fedrigoni 365 2021 calendar.

Community Running Identity

Art direction for Spectator Life magazine