LEBARA MOBILE
OVERVIEW
Lebara Mobile is a telecom brand serving people living, working, or studying abroad. I led a full rebrand aimed at modernising the identity, celebrating cultural diversity, and helping the brand stand out in a competitive telecoms market.
STRATEGY
The approach centred on visualising connection. Overlapping coloured “pebbles” represented harmony, collaboration, and bridging cultures, mirroring the international calls the brand enables. Typography, colour, and photography were used to give Lebara a vibrant, approachable, and human presence.
OUTPUT
I led a small creative team in shaping the brand positioning “Hello World, Hello Home” and developing the full identity system. Deliverables included a bespoke version of Chiswick Grotesque with alternative characters, bold colour palettes, graphic language, photography guidelines, and application across digital, print, and marketing touchpoints. The system ensured cohesion, personality, and vibrancy at every scale.
IMPACT
The rebrand delivered a visually bold, culturally inclusive, and strategically aligned identity. Lebara now stands out in a crowded telecom market, reinforcing its mission to connect people worldwide and creating a modern, human, and unmistakably Lebara brand experience.
