NEWPORT — PULSE
OVERVIEW
Newport Pulse was designed as a mobile content studio and retail experience, built to bring the brand’s street-smart energy directly to key U.S. markets. covid and budget shifts kept it fully off the road, but the concept became a blueprint for how Newport could show up in the world: immersive, flexible, and culturally embedded.
STRATEGY
The strategy was about turning Newport from a product into a cultural instigator. We blended content creation, fashion, and social spaces through modular, adaptable environments that stayed true to the brand’s raw, street-born identity.
OUTPUT
I led spatial design and modular layouts across three zones: Ccontent studio & DJ booth, Retail area, featuring LT2021 streetwear designers, and the stoop (a brownstone-inspired hangout space). I was responsible for interactive graphics, video screen content, the design and tone of the space itself, outer privacy walls, signage, and all marketing campaign content. I shaped the experience’s flow, mood, and form, ensuring every element felt cohesive, flexible, and unmistakably Newport.
IMPACT
Though the bus never toured, the design delivered a versatile solution for in-person activation, a cultural Swiss Army knife that showed how Newport could engage audiences meaningfully and shift brand perception toward something bigger: cultural relevance that lives beyond the product.
