UNION CYCLISTE INTERNATIONALE
The Union Cycliste Internationale (UCI) is a 115 year old institution and the global governing body for cycling. The task was to refresh an identity with over a century of equity, ensuring it could survive the transition from a traditional heritage brand to a modern, multi-disciplinary powerhouse.
The approach balanced deep rooted heritage with total adaptability. The iconic rainbow stripes were retained, a symbol recognised from village roads to world class velodromes, but the surrounding visual language was rethought. By modifying existing letterforms for clarity and building a modular system, the team created an identity future proofed against an exhaustive range of applications.
The brand now acts as a statesman for the organisation while maintaining the high energy connection required to engage fans at live events. This work spanned identity development and rollout across all seven cycling disciplines, ensuring each sat within a single, cohesive framework. From World Champion jerseys and medals to broadcast graphics and annual reports, the system was designed to move seamlessly across every touchpoint.
This project became only the second identity refresh in the history of the UCI. The system modernised the organisation while opening doors for growth, inclusivity, and global participation. Designed to adapt rather than remain fixed, the identity continues to evolve with the sport, retaining relevance as cycling moves forward into a new era.
