I am a Senior Associate Creative Partner with over a decade of experience building brand systems, identities, and narratives that influence culture and drive business success. My work combines strategic foresight, editorial thinking, and visual & experiential design, enabling brands to identify their market position and express themselves with purpose and originality.

Alongside creative development, I’ve played a key role in strategy, contributing to large-scale research programmes. I help clients explore new territory through proposition development, product and experience concepts, and immersive workshop design. From early-stage insight generation to final strategic delivery, I clearly and precisely translate cultural signals and consumer behaviour into brand opportunities.

I prioritise ideas over ego, merging strategy, craftsmanship, and creative direction to achieve meaningful and scalable outcomes. I’m also proficient in incorporating AI into my creative and strategic workflows, using it to accelerate research, enrich ideation, and streamline design processes where appropriate, without compromising quality or intent.

I have collaborated with various organisations, from high-growth startups to global institutions, across multiple sectors, including sports, wellbeing, telecommunications, and FMCG. 

Whether launching a foresights intelligence platform or rebranding an international betting company, I bring energy, curiosity, and clarity to complex challenges. I actively mentor teams and foster collaboration across disciplines to create impactful work. I excel in studio & remote work environments, with The Mighty Shed being fully remote since 2022.