FUTUREPOSSIBLE™
OVERVIEW
FuturePossible™ is The Mighty Shed's foresight platform, hosting 3,500, and growing, coded cultural signals. The goal was to turn a complex database into an engaging discovery tool, enabling teams to explore insights and prototype futures with speed and clarity.
STRATEGY
We focused on transforming raw data into an intuitive, dynamic experience. By creating a platform that felt alive and exploratory, we aimed to make foresight accessible, actionable, and central to client work, supporting all aspects of product development such as naming, positioning, and creative concepting.
OUTPUT
I was responsible for the design of the site in Figma and handing it over to a web team for the final build. I designed the UX and user flow through the site, structured the naming principles, created the visual language, and ensured seamless exploration at every level. I designed a dynamic homepage to highlight weekly updates to the signals bank, giving the platform a sense of immediacy and energy, as both a research tool and a creative catalyst. I also handled email marketing and promotion, wrote the content for the platform with a team, and led the branding of the platform.
IMPACT
I was responsible for the design of the site in Figma and handing it over to a web team for the final build. I designed the UX and user flow through the site, structured the naming principles, created the visual language, and ensured seamless exploration at every level. I designed a dynamic homepage to highlight weekly updates to the signals bank, giving the platform a sense of immediacy and energy, as both a research tool and a creative catalyst. I also handled email marketing and promotion, wrote the content for the platform with a team, and led the branding of the platform.
