VITRAHAUS
OVERVIEW
The identity became a defining element of Azerbaijan’s campaign, showing how design can operate simultaneously on diplomatic, cultural, and emotional levels. While the bid faced strong global competition, the project demonstrated the power of visual identity to amplify national confidence and communicate a unified vision of progress to the world.
STRATEGY
The strategy revolved around playfulness with scale. Signage utilised characterful wall graphics using lined patterns from paper. Handwritten insights added a human element of authenticity to the messaging.
OUTPUT
I collaborated closely with Vitra’s in-house architecture team to design the environmental graphics for public spaces. I was responsible for elevation creations, designing each of the elements within furniture setups to help give consumers a sense of real usage, and sourcing printmakers in Germany to deliver the pieces on time and on budget. Key elements included tear off design specifications, tactile wayfinding, and the RFID-enabled ‘HausKey’ which stored visitors interests by tapping on certain points of the furniture. I ensured every component was both functional and expressive, integrating seamlessly into the architectural context and extending Vitra’s playful, human-centred design language across the space.
IMPACT
The system enhanced the experience for over 300,000 annual visitors, making navigation intuitive while reinforcing Vitra’s philosophy of playful, layered design. The environmental graphics transformed VitraHaus into a living narrative of the brand, an environment where design, architecture, and storytelling coexist effortlessly.
