SMLXL
OVERVIEW
Alongside my design practice, I write and produce music as a creative outlet and a welcome shift in perspective. The project gives me space to disconnect from commercial constraints, explore instinctively, and solve problems in a completely different way. Each track becomes a snapshot of a specific moment in my life, a personal archive of mood, emotion, and experimentation.
STRATEGY
The music is only one half of the expression. Visual identity plays an equally important role, allowing me to extend the storytelling into artwork and imagery. For every release, I develop a visual world that reflects its emotional tone, a playground where I explore typography, texture, and symbolism unconstrained by client briefs or brand systems. As the project evolves, I am increasingly integrating AI tools to push the visual language further, treating technology as a collaborative instrument that helps shape the music’s aesthetic future.
OUTPUT
Original tracks written, performed, and produced independently, each accompanied by bespoke artwork and design. The covers act as creative experiments in style and narrative, a living gallery of concepts that influence and inform my broader design practice.
IMPACT
This passion project fuels my professional work, keeping my creativity sharp and curiosity alive. By blurring the boundaries between sound and design, it allows me to explore new ideas, new tools, and new ways of expressing identity, always learning, always evolving.
